AFTER ITS $2.1 BILLION SALE, EVERYTHING THAT’S NEXT FOR SUPREME

AFTER ITS $2.1 BILLION SALE, EVERYTHING THAT’S NEXT FOR SUPREME

This morning, in an industry shifting move, Supreme sold 100 percent of its business to VF Corp — the parent company of The North Face, Vans, Timberland, Eastpak, Napapijri and Dickies — for roughly $2.1 billion. The acquisition follows a long-standing relationship between Supreme and VF Corp, with Supreme being a regular collaborator with multiple of VF Corp-owned brands.

Justifying the industry-changing acquisition, VF Corp explains how Supreme offers a $1 billion global opportunity over time through international and direct-to-consumer expansion, all of which are core pillars of the conglomerate’s 2024 strategy. In fiscal year 2022, VF says it expects Supreme to contribute at least $500 million of revenue.

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